The ROQ ID PRESS Just Got Even Better.

How real-world feedback is driving smarter automation, a smaller footprint, and an improved operator experience. At ROQ, innovation doesn't stop when a machine hits the market. In fact, that's when some of the most valuable learning begins.
The ROQ ID PRESS was designed to help apparel decorators streamline their small hit heat transfer production with greater automation, consistency, and efficiency. Great for tags, sleeve hits, small items, koozies and more, the ID PRESS automates DTF transfer application at speeds of 500+ per hour with one operator.
Based on feedback from the field and insights from our technical team, we've already introduced three meaningful upgrades to the ROQ ID PRESS.
Each improvement addresses a practical production need, making the equipment easier to operate, more space-efficient, and smarter in how it manages transfers.
Here's what's new—and why it matters for your shop.
1. A Smarter Display Location: Control Where You Need It

In a busy production environment, operators shouldn't have to work around their equipment. The equipment should work around them.
The original ROQ ID PRESS featured a control display mounted to the electrical cabinet. While functional, its fixed location wasn't always ideal for operators working at different points along the machine.
The upgrade: We've moved the display onto a pivoting arm that allows it to be positioned near either the loading or unloading station.
Now, whether an operator is working at the feed or managing the peel process, the controls can be brought directly to their workstation.
Why it matters:
Easier access to machine controls from multiple operating positions.
Less unnecessary movement between stations.
Greater flexibility for operators managing different stages of production.
A more intuitive, operator-friendly workflow.
It's a relatively simple mechanical change, but one that can make a meaningful difference in everyday production. Because sometimes the best innovations aren't about adding complexity. They're about removing it.
2. A Smaller Footprint:
More Production Potential in Less Space

Every square foot matters in a production facility.
Whether you're expanding your operation, adding automation to an existing line, or simply trying to make better use of your floor space, equipment layout plays a major role in production planning.
The original ROQ ID PRESS configuration positioned the electrical cabinet alongside the machine, adding to its overall footprint.
The upgrade: Our engineering team relocated the electrical cabinet underneath the feed section, creating a more compact machine configuration.
The result? A smaller overall footprint without sacrificing the machine's core functionality.
Why it matters:
More efficient use of valuable production floor space.
Greater flexibility when planning equipment layouts.
Easier integration into shops where space is limited.
A cleaner, more consolidated machine design.
For decorators looking to increase automation without significantly expanding their production area, every inch counts. This upgrade reflects an important principle behind ROQ equipment design: maximize production potential while minimizing unnecessary complexity.
3. Automatic Peel Positioning: Less Manual Adjustment, Smarter Automation
This third upgrade may be the most exciting from an automation standpoint.
Previously, operators needed to manually adjust the peel position based on the length and placement of the transfer. While the process worked, it introduced an additional setup step that depended on operator input.
The upgrade: The ROQ ID PRESS now automatically communicates transfer positioning information from the feed to the peel system. When the transfer length and placement are established, that information is sent directly to the peel. The system uses those settings to determine the appropriate peel position, eliminating the need for the operator to manually enter the same positioning information again.
Even better, operators retain the ability to fine-tune the process.
For example, if a particular application requires an additional 3 mm of adjustment, the operator can enter that tolerance directly into the system.
Why it matters:
Reduces manual setup and adjustment between the feed and peel.
Helps simplify transfer positioning.
Reduces opportunities for manual positioning errors.
Maintains operator control through adjustable tolerances.
Creates a more connected, automated production workflow.
This is what smarter automation should look like: systems communicating with each other, fewer repetitive tasks for operators, and flexibility when a job requires it. The machine handles more of the process so your team can focus on production.
The ROQ ID PRESS:
Innovation That Doesn't Stand Still
The decorated apparel industry continues to evolve, and the equipment supporting it needs to evolve right alongside it. With a more accessible control display, a more compact footprint, and automatic peel positioning, the latest ROQ ID PRESS improvements are designed to deliver a more streamlined operator experience.
And we're not done listening.
As more decorators put ROQ technology to work, we'll continue looking for opportunities to improve the equipment, simplify production, and help shops get more from their investment. Because at ROQ, innovation isn't just about what we launch. It's about how we keep making it better.
Ready to See What's New?
Discover how the ROQ ID PRESS brings intelligent automation to heat transfer production—and see these latest improvements in action. Contact the ROQ.US team to learn more or schedule a demonstration.









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