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#TBT: The Origins of ROQ in the US

Guest Blog: Alex Haug, Owner – Twin City Tees

We recently had a great phone call with our awesome Partner Alex Haug, Owner of Twin City Tees in Minneapolis, Minnesota. During the call, he requested that we transcribe and share the conversation with You.

With humble gratitude, Alex. Thank You for being one of the foundational support beams of our cherished #bedROQ. May our actions demonstrate what Your Partnership means to us. We look forward to continuing to help You #PressOnward for many years to come!


While it’s true another company had theirs installed a couple weeks before ours, our ROQ press was the first ordered-and-paid-for ROQ automatic screen printing press in America, signifying the beginning of ROQ in the US, and that relationship – now 12 years, going strong.

I started thinking back on it, we’ve been in business for 18 years. I was kind of stunned when I realized we still have customers from that first year. It brought it all back to that essential point of it all for me, that when you find a tribe you belong in, when you find a company you have faith in, it’s the coolest thing to experience what grows from that.

With every relationship, there are ups and downs, but the overall message is that a foundation of trust creates a stronger and more reliable connection that goes far deeper than a business transaction. If and when there’s any issue, my customers know fully well that they can count on me to take care of it, and I know fully well that I can count on ROQ for the same – they stand by what they say.

Twin City Tees featuring the ROQ OVAL Automatic Screen Printing Press and the ROQ SAHARA Conveyor Dryer

Early on, when we were putting print arms on our press, we went through about a week and a half when shirts were coming out crooked and we didn't’ know it, because while the T-squares said they were right, the way I put the [print] arms on was wrong. But after realizing it, and because of the way ROQs are engineered, we were able to fix it ourselves within 30 minutes. The amazing thing -- the thing that made me so happy about making this choice with ROQ -- was the fact that the error was literally fixed within a half hour with an Allen wrench, a level, and a tape measure. One of the original things that brought me to ROQ was that the machines are so advanced, but they're intuitive. They allow me to focus on the fun and engaging parts of my business that would otherwise be put off for ‘another day’ that would never come.

The fact that I get to have so much fun with this partnership with ROQ carries a lot of value that deserves to be recognized and celebrated, too. Thank you for showing up all these years. Thank you for sharing the ride, and for staying on the edge and creating a fun space to be in.

It’s really cool to see what can happen with a great partnership, to see what has happened. I can’t wait to see what else happens for us next. Please share this with the #ROQFam (*if I’m getting the hashtag-whatever thing right, that is).


We invite You to check out these photos Alex shared with us after ROQ International shipped Alex’s brand new ROQ OVAL press, complete with a special note to commemorate and celebrate the milestone in our partnership! Congrats on Your continued success, Alex & TCT! Thank You for the privilege and opportunity to be #YourPartnerInPrint.

“I definitely teared up when it arrived.

When ROQ machines get made, it’s a semi truck – ROQ does everything.”

~ Alex Haug, Twin City Tees

Twin City Tees, based out of Minneapolis, Minnesota, was founded in April of 2005 by Alex Haug, who had a passion for screen printing, and a dream to create a shop full of fun and creativity. He soon realized the impact a name or design on a shirt had on the people coming through the door. Alex decided he wanted to make artists, bands, and small businesses dreams' come to life with creative and quality prints, while creating a fun and reliable relationship with them. They are a print shop of born dreamers, entrepreneurs, and artists.

For more insights and to have Your questions answered, please visit or call 1-87-ROQ-IT-NOW, that’s 877.674.8669. Your dedicated Automatic Solutions Specialist is standing by to help You #PressOnward with #GreenGloveService.

Play the video below to get to learn Alex’s experience from when he joined us at the ROQ International Factory for the ROQ Adventure Summit in Portugal in 2022:




Early on, we made a conscious decision to eradicate the word "customer" from our vocabulary. ROQ.US has no customers -- we only do business with Partners.

A customer is someone on one end of a transaction, but a Partner is a companion. A Partner is an ally.


A Partner is a trusted friend who is invested in the journey with you. That long-term camaraderie is what we aim to provide for our Partners.

As we continue to roll out the green carpet for you, we're honored to introduce you to our current roster of ROQ.US Referral Partners. These industry leaders are valued ROQ.US family members as You are and we're excited to bring You together with them to reinforce the product/service muscle behind your operation.

Distributing Partners

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