LONG BEACH IS ABOUT TO ROQ: See the Future of Apparel Printing
- Cristen Sousa
- 5 days ago
- 5 min read
Updated: a few seconds ago

January 22–24 | Impressions Expo Long Beach | The AtriumÂ
If there’s one event every year where the decorated apparel industry shows up and shows out, it’s Long Beach. And this year? ROQ is once again taking over the Atrium at Impressions Expo with the light, action and most immersive booth you’ll experience at the show.Â
We’re not just bringing green machines—you’ll experience our four pillars of screen, DTF/transfer, fulfillment, and digital automation first hand. Sign Up for Free Passes HERE
Why Visit ROQ at Long Beach?
If you’re in the world of screen printing, DTG, DTF, hybrid printing, transfers, or on-demand apparel, Long Beach is the place to be and ROQ is the booth you can’t miss.
This is your chance to walk through ROQ’s Four Pillars of Automation, see every machine running live, talk to the people who built them, and experience the most efficient production workflows in the industry—all under one roof.

PILLAR 1: SCREEN PRINTING AUTOMATION
For the screen printing purists, bulk production bosses, and high-volume print shops—we’re bringing the full lineup.

ROQ ECO – The fastest automatic screen printing press on the market. Built for speed, uptime, and serious ROI.
ROQ NEXT – The super-duty press that combines muscle and brains. If you’re running big jobs and need zero downtime, this is your press.
ROQ E – Compact, powerful, and perfect for smaller spaces or growing shops. Same ROQ quality, smaller footprint. This year the E is featuring an interactive AR experience powered by ROCKABLOCK. Use your phone to see designs come to life and even step into them through ROCKLAND’S custom augmented reality tech.
ROQ machines aren’t just sitting going to sit there—we’re putting them to work. We’ve teamed up with MADE Laboratory and Avient to run a full series of high-end designs on premium blanks from Lane Seven, BELLA+CANVAS, and AS Colour.
Each shirt is:
Designed by MADE
Printed using Saati Mesh and Avient Ink Systems
Mocked up virtually with SEDDI’s AI-powered design platform
Registered perfectly using the ROQ REG system
Cured consistently and effectively with the new ROQ SAHARA Conveyor
You’ll walk away with retail-quality, story-driven prints that show exactly what automation can do for your business.
And if you HATE cleaning screens (who doesn’t?), we’ve got EASIWAY’s JET BLACK system in the booth—exclusive to ROQ. See how you can ditch the dip tanks for good.
Live in action! ROQ Staffs our booth with real screen print teams that will setup, breakdown and demo the equipment throughout the day feature the new SAATI LTS E70B for lightning-fast screen setups and also showcasing EXILE’s drumless WAX technology for screen making. Super clean, super efficient.
PILLAR 2: DTF/TRANSFER AUTOMATION

Print-on-demand is booming, but it’s still one of the slowest, most manual parts of the print industry… until now.
Introducing the ROQ IMPRESS – the only fully automated transfer press with:
Automatic transfer placement - with the ROQ FEED and NEW ROQ FEED DUAL (auto size changer).
Patented ROQ PEEL peel and transfer peeling system
ROQ PULL PLUS automatically unloading the garment, stacking, and staging them.
Speeds up to 500+ pieces per hour (no joke) This press is changing the game.
We’re running the ROQ IMPRESS live using SUPACOLOR’s premium hybrid digital/screen print transfers and American DTF’s on-demand transfers—so you can see both high-volume and one-off automation happening side by side.
Whether you’re running your own POD brand or fulfilling for someone else, this is how you scale without adding labor.
PILLAR 3: FULFILLMENT TO GO|

You’ve printed the shirt—now what? ROQ’s FOLD, PACK, and LABEL system automates the final (and often forgotten) step in production: getting product to your customers efficiently and professionally.
At Long Beach, every shirt printed in the ROQ Atrium Experience will be:
Folded, packed, and bagged automatically with the ROQ Fulfillment System
Delivered directly to you on the tradeshow floor—ready to take home, store, or wear right away
Whether you run a high-volume print shop or manage on-demand dropshipping, this system closes the loop between production and delivery—with consistency, speed, and zero extra labor.
PILLAR 4: DIGITAL & HYBRID PRINTING

Curious about DTG? Wondering where hybrid or full digital is going? We’ve got the answers and the samples.
Even though the ROQ NOW won’t be at the show, we’d love to get your hands on the latest samples from our industrial DTG printers showcasing the best wash fastness, incredible color range, and consistent output.
Also learn about the new ROQ HYBRID printer is capable of printing over 500 shirts an hour digitally.Â
If you like what you see and like us too, we’ll invite you to Florida to see the full operation hands on and in action.
ROQ PARTNERS: THE STUFF YOU NEED TO ACTUALLY RUN A BUSINESS)
You can’t build a business on equipment alone, so we’re bringing the partners who can help you scale.
Grimco – Serving high-volume decorators and signage pros with a complete range of screen, digital, wide-format, vinyl, and print solutions.
Ryonet – Empowering the next generation of screen printers with hands-on education, essential equipment, and tools for growth at screenprinting.com
SAATI – Showcasing laser-to-screen and LTS screen prep chemistry for lightning-fast setups on the ROQ REG carousel
JET BLACK | Easiway – The cleaning power behind our easiest partnership automating the worst job in the shop with the best ROI.
Exile Technologies – Featuring WAX CTS technology and the latest upgrades on the Spyder, including drumless screen registration
Stampinator - Make your prints better with the new Hotronix Stampinator being used on each ROQ press activation as a pre-stamp or flash-stamp application.Â
SupaColor – Transfers the decoration like screen print. Water-based hybrid transfers with amazing color digital overprints transferred at 500+ an hour with only one operator using the fully automated ROQ IMPRESS.
American Print & Supply / American DTF – Live DTF and print-and-cut transfer activations straight to the fully automated ROQ IMPRESS
MADE Laboratory– Designing the prints on press
Avient Specialty Inks – Bold color, specialty effects, and production-ready formulas running live on press with ROQ automation
Lane Seven – Trend-driven apparel at the perfect price point, made for high-quality print results
Bella+Canvas – Retail-quality blanks engineered for decorators—made to print, designed to sell
AS Colour – Premium blanks that elevate every print, with modern cuts and retail-ready quality
Next Level Apparel – Welcome back to the booth—Next Level returns with affordable premium blanks
Sales.Ink – Grow sales and check out the first CRM built specifically for garment decorators—convert more leads, track performance, and grow your shop.Â
Seddi – Bring your customer’s vision to life before you print. Accurate AI mockups, visual approvals, and precise job specs.
Stahls / Fulfill Engine – Advanced POD automation tools, full system integrations, and scalable fulfillment solutions to keep your orders moving
Come to Long Beach. Walk into the Atrium. And Get Ready to ROQ.
This isn’t just a booth—it’s a working production facility built right into the show.
It’s automated. It’s connected. It’s green. And it’s showing you exactly what’s possible when you combine the best equipment, tech, and people in the industry.
Whether you’re a shop owner, print manager, POD startup, or seasoned pro—if you want to grow, you want to scale, and you want to ROQ, this is where you need to be.
See You There? Sign Up At the Form Below
January 22–24
Impressions Expo Long Beach – The ATRIUM
Follow the green glow. You’ll find us.
This is where the industry comes to level up.
It’s time to ROQ.























































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