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ROQ YOUR WAY: Fusing Screen & Digital Excellence at Impressions

  • Writer: Cristen Sousa
    Cristen Sousa
  • 3 days ago
  • 2 min read

From unmatched precision to revolutionary speed, ROQ is pushing the boundaries of print technology — both analog and digital. At this year’s Impressions Expo in Long Beach (Jan 22–24), we’re bringing two powerful pillars together: ROQ Digital and ROQ Screen, showcasing how quality, efficiency, and creativity don’t have to live in separate worlds.


Want to see it in person? You can still sign up for free to attend Impressions Expo Long Beach. Learn More Here!


ROQ NOW: Print On Demand Digital Printing, Evolved


The Garment: Stanley/Stella Creator 2.0 

Premium digital output starts with a premium canvas. The Stanley/Stella Creator 2.0 shirt brings a tight knit, ultra-smooth surface, and sustainable construction—making it the perfect partner for the ROQ NOW and Print On Demand.


The end result is vibrant color, ultra-soft hand feel, and wash durability that customers actually notice. Visit the digital area in our booth to check out the quality and feel this combo creates and talk to us about seeing the ROQ NOW in person at our ROQ.US Tech Center in Clermont, FL.




Key Print Features  

1. Binderless Pre-Treat

Traditional pre-treatments use chemical binders that leave a harsh hand feel and often cause staining. The ROQ NOW / DuPont solution eliminates binders entirely, resulting in a softer garment, cleaner surface, and better environmental performance.


2. Inline Drying & Pre-Pressing

Other DTG systems rely on offline heat pressing, which is inconsistent and slows production. ROQ NOW integrates inline drying and pressing right on the carousel—delivering smoothed fibers, sharper underbases, and perfect registration at high speed.


3. Binder Clear

The combination of our special binder clear ink locks the print into the fibers—ensuring long-lasting wash durability without sacrificing softness or vibrancy.


4. Six-Color Overprint

The 6-color channel head allows for incredibly rich gradients, detailed illustrations, and bold hues. Whether it’s line art or full-color designs, the ROQ NOW delivers smooth, scalable results at speed.


Yellow Stanley Stella Tshirt with a digital print of a sea turtle








ROQ YOUR WAY: Screen Mastery in Motion


The Tee: Cosmic Layers on Bella+Canvas 4810GD

MADE Laboratory and ROQ teamed up designing this print for the Print Masters Throwdown Competition (daily at high noon in the ROQ Atrium). Constructed using high-mesh screens this screen print exhibits dimensional depth and incredible tone—all using just four expertly crafted screens.

  • Garment: Bella+Canvas 4810GD (Washed Black)

  • Underbase White (230 mesh, reduced white, pre-stamped)

  • Highlight Underbase (305 mesh, cotton white)

  • ROQ Green (Pantone 376c, 305 mesh)

  • Highlight White (305 mesh)

  • RIP: 65 LPI for smooth halftones and detail





Whatever moves you, ROQ your way screen printed graphic

What Makes It Stand Out?


By layering a second underbase in targeted zones, the print achieves a visual depth that feels almost 3D—without needing extra colors or complex setups.


The final highlight white adds pop and dimension. It’s a masterclass in print economy and press efficiency.







See It Live at Impressions Expo Long Beach

Don’t just take our word for it—see and feel both prints for yourself at the ROQ Atrium. Whether you’re a screen print veteran, a shop exploring print-on-demand, or both, this is where craft meets innovation.


Jan 22–24

ROQ Atrium | Impressions Expo | Long Beach Convention Center

It’s not one way. It’s your way. Because whatever moves you, ROQ YOUR WAY! 


 
 
 

INDUSTRY

Our
Partners

Early on, we made a conscious decision to eradicate the word "customer" from our vocabulary. ROQ.US has no customers -- we only do business with Partners.

A customer is someone on one end of a transaction, but a Partner is a companion. A Partner is an ally.

 

A Partner is a trusted friend who is invested in the journey with you. That long-term camaraderie is what we aim to provide for our Partners.

​

As we continue to roll out the green carpet for you, we're honored to introduce you to our current roster of ROQ.US Referral Partners. These industry leaders are valued ROQ.US family members as You are and we're excited to bring You together with them to reinforce the product/service muscle behind your operation.

Distributing Partners

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