If you're a screen print shop owner looking to step up your sales game and drive real growth in 2025, this webinar is exactly what you need. In this exclusive webinar, Ink Your Sales Plan for 2025, ROQ.US's Brian Richards interviews Rob Lichau, owner of Goin' Rogue Apparel, and Kevin Baumgart, founder of Sales.Ink. Together, they dive deep into the real-world sales strategies that helped Goin’ Rogue grow by 38% in one year. Here's a sneak peek at the top three lessons you can apply to your own shop:
1. Get Serious About Outbound Sales
Rob Lichau, like many screen printers, relied heavily on word-of-mouth and referrals. That worked to a point, but his shop needed more consistency to scale. Kevin Baumgart from Sales Ink stepped in and helped Rob build an outbound sales process. Cold calls, targeted emails, and even hand-delivered samples became part of Goin' Rogue’s outreach strategy. “It takes 10+ touches for someone to remember your name,” says Kevin, and this approach opened new doors for Rob's business. It wasn’t easy, but the results paid off.
2. Don’t Skip Discovery
For Rob, the biggest game-changer was learning how to dig deeper with potential clients. "We used to just take orders, but now we focus on discovery," Rob explains. By asking the right questions, Rob's team uncovered pain points clients didn’t even realize they had.
One large client in the hospitality industry stayed loyal because Goin’ Rogue simplified their entire ordering process, offering services they didn't know they needed. Understanding what truly matters to your clients can turn a simple order into a long-term relationship.
3. Leverage the Right Tools
To manage the increased outbound activity, Rob Lichau invested in a sales tech stack that made everything smoother and more effective. Tools like a CRM, email automation, and lead generation software helped him track leads, schedule follow-ups, and maintain client relationships.
Without these systems, keeping organized in the fast-paced world of outbound sales would have been chaotic. Rob credits this setup as essential to staying on top of his game.
Ready to take your sales to the next level? Don’t miss this chance to learn the same proven strategies that transformed Goin' Rogue Apparel. Join Rob Lichau, Kevin Baumgart, and Brian Richards in the upcoming webinar Ink Your Sales Plan for 2025 and get the practical tips you need to make 2025 your best year yet.
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