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WB|WEEK at ROQ.US: The Future of Water-Based Printing in Action


WB Camp

The countdown is on for MADE Lab’s WB|WEEK, the ultimate gathering for water-based printing enthusiasts, and this year, it’s happening at the ROQ Tech Center in sunny Clermont, FL!


This event is more than just a showcase—it’s a deep dive into the power and potential of water-based screen printing, featuring industry leaders, hands-on experiences, and exclusive behind-the-scenes access. Here are two highlights to take special note of! 


 

Day 1 of WB|CAMP Oct 25th, A tour of Real Thread’s Florida facility, where their fleet of ROQ ECOs powers some of the most vibrant, sustainable prints in the industry. If you're serious about the future of apparel decoration, this is a must-attend experience.


RealThread screen printing shop in Maitland, Florida using ROQ automatic screen printing equipment

Day 2 of WB|CAMP Oct 26, A deep dive into ROQ Hybrid Screen Printing using Avient’s Digital Ink System that enable hybrid printing with only 2 screens saving time and money on price while achieving retail appeal in quality and color.


Why Water-Based? Why Now?


The shift toward water-based printing isn’t just a trend—it’s the future of screen printing. More brands and consumers are demanding eco-friendly, high-quality prints, and water-based inks deliver:


Soft-hand feel – Prints that breathe with the fabric, not sit on top.

Full color digital – The ability to be versed in water based printing is pivotal for full color digital hybrid printing.

High-end results – Crisp details, rich colors, and superior wash durability.


At WB|CAMP, you’ll see these benefits in action on cutting-edge ROQ automatic presses, including the ROQ-E, ROQ NEXT, and ROQ ECO as well as the ROQ Sahara Dryer proving that water-based printing is both scalable and profitable.


What to Expect at WB|BASICS

On Oct 25th, we will be hosting the WB|BASICS Introduction into water based screen printing presented by our partners MADE Lab and Avient Inks. For those who are not as familiar with water based this is a great crash course and can be followed by the full week package attending all three days. 


RealThread's ROQ automatic screenprinting press

What to Expect at WB|CAMP


WB|CAMP isn’t just about theory—it’s about getting hands-on with water-based printing on the best equipment in the industry.


During Day 1, you’ll see live printing demonstrations at the ROQ Tech Center, featuring the

perfect marriage of ROQ automation and water-based ink performance.


RealThread team members unloading shirts from their ROQ Sahara Conveyor Dryer

But the experience doesn’t stop there. That afternoon, we’re heading to Real Thread’s Florida facility, where you’ll get an exclusive look at their production floor, meet their team, and see firsthand how they’ve mastered water-based printing at scale.


Why You Can’t Miss This


Learn from the best – Real-world insights from leading water-based print shops. See ROQ automation in action – Experience how ROQ presses are built for water-based efficiency.


Network with like-minded printers – Connect with others who are pushing the industry forward. Future-proof your shop – Stay ahead of the curve as more brands demand sustainable solutions.


WB|WEEK is more than an event—it’s a movement toward better, more sustainable screen printing. Whether you’re already printing with water-based inks or just exploring the transition, WB|CAMP and the Real Thread tour and B-Unlimited’s Hybrid Presentation will give you the knowledge and confidence to take your shop to the next level.


Join Us at WB|CAMP!

Spots are limited, and this is an experience you won’t want to miss. Secure your place at WB|CAMP and be part of the future of water-based printing.

👉 Register now at https://madelab.io/events 

See you at WB|WEEK at ROQ.US!



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