top of page

TOM FORD & Lonely Whale's Plastic Prize Sparks Hope for a Greener Future

In celebration of the greenest day, Earth Day, we sat down with ROQ.US’s Purchasing Director Andy Johnson to learn about his experience being on the Advisory Board for the TOM FORD Plastic Innovation Prize. 

We invite You to read along as Andy shares valuable insights and helpful tips on how we all can keep increasing our sustainability practices.

Drawing attention to the Prize's noble objective, Andy emphasizes that it serves as a beacon of hope in the fight against one of Earth's most formidable environmental challenges.

Andy Johnson: The TOM FORD Plastic Innovation Prize, spearheaded by Lonely Whale in collaboration with TOM FORD, recognizes companies dedicated to combatting thin film plastic pollution. This initiative aims to find sustainable solutions to a complex global problem. Thin film plastic constitutes about 46% of ocean pollution and poses a significant threat to marine and terrestrial ecosystems. While technically biodegradable, petroleum-based plastics degrade over thousands of years, breaking down into harmful microplastics. Sustainable feedstocks are crucial in producing eco-friendly plastics that biodegrade rapidly, are carbon cycle impact conscious, and do not compete with vital resources like food and water.

The Prize, featuring 26 innovative companies, sets strict criteria for solutions that biodegrade in various environments, including oceans. The winning solutions balance rapid degradation with shelf stability, social responsibility, scalability, and cost-effectiveness. At ROQ.US, we're committed to making a positive impact on society and the planet. Our exploration of sustainable solutions is an ongoing quest marked by continuous innovation and optimization.

It's crucial to assess every aspect of operations, from material choices to waste management, with an environmental perspective. By embracing sustainability, businesses can drive positive change and create a better future for generations. Here are a few powerful ways You can help our planet while succeeding in business: Opt for Eco-Friendly Alternatives: Choose packaging materials and products that minimize the use of thin plastic. Explore compostable options made from sustainable sources or recycled materials. By making conscious choices, you can reduce your reliance on thin plastic while still meeting your business needs.

Implement Plastic-Free Policies: Take proactive steps to reduce the use of thin plastic in your daily operations. Encourage reusable alternatives like glass or metal containers, cloth bags, and paper packaging. By adopting plastic-free policies within your business, you demonstrate your commitment to sustainability and inspire others to follow suit.

Choose Sustainable Partnerships: Forge partnerships with suppliers and collaborators who share your commitment to sustainability. By prioritizing eco-friendly products and ethical sourcing practices, you not only reduce your environmental impact but also inspire others to join the movement towards a greener, more responsible future.

Making greener choices helps ensure the longevity of a business, reduces long-term costs, and helps ensure the safety and well-being of employees and business owners alike.

From us at ROQ, we wish you and yours a Happy Earth Day! From us at ROQ, we wish you and yours a Happy Earth Day! We are deeply committed to pursuing the greenest solutions for Your business to thrive. Thank you for the opportunity to be Your Partner in Print.

To learn more ideas on how you can be more sustainable with your print business, we invite you to email or call 1.87.ROQ.IT.NOW (that's 877.674.8669).




Early on, we made a conscious decision to eradicate the word "customer" from our vocabulary. ROQ.US has no customers -- we only do business with Partners.

A customer is someone on one end of a transaction, but a Partner is a companion. A Partner is an ally.


A Partner is a trusted friend who is invested in the journey with you. That long-term camaraderie is what we aim to provide for our Partners.

As we continue to roll out the green carpet for you, we're honored to introduce you to our current roster of ROQ.US Referral Partners. These industry leaders are valued ROQ.US family members as You are and we're excited to bring You together with them to reinforce the product/service muscle behind your operation.

Distributing Partners

Artboard 11.png
Artboard 7.png
Artboard 8.png
Artboard 6.png
Artboard 9.png
Artboard 10.png
bottom of page