The Green Switch: How OPT On Demand Went All-In with ROQ

A Worldwide Upgrade: OPT On Demand’s Print Transformation with ROQ

When you're building a print-on-demand platform to serve artists and brands across continents, equipment isn’t just a tool, it’s a strategic advantage. For OPT On Demand, one of Europe’s fastest-growing print-on-demand companies, meeting global standards meant partnering with a brand that could deliver consistency, performance, and support worldwide.

Their solution? A full-scale transformation with ROQ, a leader in screen, DTF, and DTG print on demand automation trusted by production teams from the U.S. to Europe and beyond.

This is how OPT On Demand unified their DTG and DTF printing workflows, increased capacity to over 1 million monthly impressions, and joined a global network of on-demand printing innovators—all with ROQ by their side.

Multiple Machines, Mixed Results: The Pre-ROQ Setup

As demand for print-on-demand shirts and apparel grew, OPT’s production floor became a patchwork of legacy machines. Each system had its own screen sizes, color stations, and quirks—making scaling a constant challenge.

“We had six machines and each one was different,” said Marek Soldan, Screen Print Lead. “It wasn’t unified, and that affected how we trained and operated day-to-day.”

With top-tier brands expecting high-quality prints on demand regardless of geography, Marek and the team knew it was time to standardize and simplify their DTG fulfillment operations.

🌐 A Global Step Forward: Choosing ROQ

The search for a better print-on-demand system led them to ROQ’s facility in Portugal, where they enrolled in a two-week training program—bringing their own team of printers to immerse themselves in the ROQ environment.

“Our team is experienced. Once you understand the technology, it’s easy to switch to ROQ,” Marek explained. “But what really stood out was ROQ Link—a tool that gives us data we never had before.”

The training wasn’t just educational—it was inspirational. It cemented their decision to join the ROQ global community, trusted by print on demand websites and on-demand dtg printing businesses in dozens of countries.

🚀 A Founder’s Vision for Global Scale

For Ondrej Parpel, founder of OPT On Demand, the shift to ROQ was essential to fulfilling a global mission.

“We’re building the largest artist merch platform in Europe, and we serve global clients,” Ondrej said. “They expect the same quality from Prague to LA. ROQ helps us deliver that.”

With eight new ROQ presses and four dryers, OPT not only gained consistency—they gained capacity, speed, and flexibility.

“The 18-color large-format capability gives us a serious competitive edge. We’re ready for high-volume, high-detail work from major brands.”

And it’s not just about equipment. It’s about ROQ’s global support structure, including their collaboration with Service Centrum Brno, which helped OPT fast-track installation and troubleshooting locally—an essential advantage for any print on demand company based in the U.S. or abroad.

🤝 Cross-Border Collaboration at Its Best

Jan Soukop, OPT’s Process Manager, led the installation effort—a project that required precision, planning, and around-the-clock effort.

“We had a tight three-month timeline from decision to completion,” Jan said. “But the partnership between our team, ROQ, and the service center was incredibly smooth.”

Installation of all eight presses and four dryers was completed in just two weeks, with ROQ technicians working from 8 a.m. to 8 p.m. daily.

“The teamwork was amazing. It showed that ROQ doesn’t just deliver machines—they deliver people, process, and professionalism, across borders.”

📊 What OPT Gained: A Global-Ready Print Platform

✅ Unified Press SetupA standardized environment across every press means faster onboarding, easier scheduling, and smoother workflows for t-shirt print on demand and other apparel.

✅ ROQ Link InsightsReal-time data visibility empowers OPT to monitor gaps, optimize output, and continually improve efficiency across all dtg printing fulfillment services.

✅ Massive CapacityWith 1M+ monthly impressions, OPT is equipped to handle the demands of international print-on-demand clothing campaigns and top-tier clients.

✅ Global ConsistencyWhether printing for the UK, U.S., or anywhere else, OPT delivers repeatable, world-class results—thanks to the power of ROQ’s print-on-demand technology.

🌍 ROQ: A Partner for Printers Everywhere

From Europe to the U.S., South America to Asia, ROQ presses power a global movement of print-on-demand companies and apparel dtg fulfillment professionals who demand more from their equipment, and from their partners. At OPT On Demand, that partnership is more than transactional—it’s transformative.

“After visiting ROQ’s factory, we saw that the culture, technology, and support matched our ambition,” Ondrej said. “It was the right move for us—and it’s helping us reach the world.”

✨ Final Takeaway: The ROQ Standard Knows No Borders

OPT On Demand’s story is proof that growth doesn’t have to be messy, it can be purposeful, data-driven, and globally aligned. By unifying their print on demand platform with ROQ, they’re now able to serve artists and brands across the world with confidence, speed, and consistency. Because when your vision is global, your equipment and your partner should be too.

📩 Ready to Scale Smarter?

Whether you're navigating outdated equipment, expanding globally, or just ready for a more efficient way to start a print on demand business, ROQ can help.

Fill out the form below to connect with your Solutions Team to see how ROQ technology can transform your business. Let’s build the right setup for your goals, no matter where you are in the world.