From Garage Hustle to Automated Growth: Cascade Design’s Story
- Cristen Sousa
- Sep 24
- 2 min read
Mason and Sydney never set out to run just another print shop. They wanted to build something meaningful together in Heber City, Utah — something fun, creative, and needed in their community. Cascade Design was born out of that vision.
Like many decorators, they started small. A six-head embroidery machine, a manual press, and long days (and even longer nights) running production from their garage. As their toddler slept, they often launched into a “second workday” just to keep up.
But as orders grew and opportunities came knocking — like printing for the elementary school across the street — manual printing meant jobs dragged on for days, bottlenecking everything else in line. Mason and Sydney realized they were ready for the next step: automation.
Not sure if you’re at the same point? Take the Auto Ready Score to find out when it’s time to automate.
Why Cascade Chose ROQ
The leap from manual to automatic wasn’t about chasing speed alone. It was about reclaiming time, delivering consistent quality, and saying “yes” to bigger, more complex jobs without burning out.
At ISS Long Beach, Mason and Sydney saw ROQ in action. They knew if they were going to automate, they were going to do it right — and do it green. From the very beginning, they felt supported not just in choosing the right press, but in understanding how automation would fit their unique clientele and business goals.
Wondering if automation is as overwhelming as it sounds? Check out the 7 Worst Fears of Going Auto — and how shops like Cascade overcame them.
Life After Manual
Today, Cascade Design is running on their ROQ automatic press, and the difference is clear:
Jobs that once felt intimidating are now routine.
Production timelines are measured in hours, not days.
Consistency and quality aren’t something they cross their fingers for — they’re built into every print.
For Mason, one of the most exciting parts was how quickly the press became user-friendly, even as he learned. For Sydney, it was eliminating that exhausting “second workday” so they could focus more on growing the business — and enjoying family life.
The Takeaway
Cascade Design’s journey isn’t unique — it’s the story of countless shops that reach a breaking point with manual printing. What sets them apart is the choice to invest in the best equipment and the right partner early, so they could build a business with long-term sustainability.
Automation isn’t just about printing faster. It’s about creating room for growth, consistency, and a better quality of life.
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